SEO • Web Design

Jurisrank’s digital marketing program specializes in helping attorneys and law firms gather leads by dominating the search engine rankings.

Here’s how we do it.

Wordpress Web Design

Whether you have an out of date website, or none at all, we are here to help. We provide digital solutions for large firms to small private practices. Without a properly optimized website you have zero chance to rank anywhere. We design in WordPress because it’s the best.

SEO Domination

SEO is truly about one thing: Synergy between Google, your website, and the searcher. If those three components aren’t aligned, you’re toast. We have eight years of experience optimizing a client’s digital footprint so that their site appears when a relevant search occurs.

GOOGLE ADWORDS (PPC)

As Google pushes the organic results down the page, being visible in paid search is almost becoming mandatory. If set up properly, it’s a solid lead generator with a positive ROI. If not, you’re going to bleed money. We are Adwords certified.

Local Optimization

As Google continues to further localize business results, you need a game plan to stay ahead of the curve. Local clicks are absolute gold. We’ll establish all of your local profiles, and AVVO and directory listings so that you get in the game. If you already have a presence, we’ll enhance it.

Social Media

If your belief is that you simply “do” social media, you’re already in big trouble. Ignoring the exponential exposure potential of social media is careless. When you work with Jurisrank, we strongly encourage taking advantage of all the different platforms to get your content visible.

Market Research

You should know as much about your audience as humanly possible. The buying cycle for your particular targets is unique. You need to locate the people who need what you offer, you need to know where to find them, and you must determine the best way to get in front of them.

Here is the bottom line about being successful as a lawyer in “SEO”

It’s a ton of hard work and it can often take a long time to reap the rewards of your efforts. If that’s not a terrible sales pitch then what is? Now, any honest (and probably successful) digital marketing company will tell you this, but most don’t – and that’s why this industry is starting to get a bad rap. Look, if this was easy, or if all you had to do was pay a company for rankings and traffic to magically appear, everyone would do it and they’d all be on page one of Google….except that’s impossible. This takes dedicated effort, consistent monitoring, and the ability to try new things. Much like all successful ventures, this is about patience and hard work. If you aren’t interested in that, you’re going to have to find your audience elsewhere.

So you’re on-board with hard work and patience. Great. Now what?

Crushing it in the digital marketing universe requires your specific audience (and future clients) to receive the following: unique and original content that speaks to their needs AND that has the chance to rank and get shared. Getting in front of them in that specific way gets them to your website, gets you on their radar, even if they don’t need you at the very moment, and allows you to be a current/future client and a referral beneficiary. Your other option is being average and never standing out among the rest. We don’t want to work with firms who want to be average, honestly. If you succeed, so do we, and we both win. That’s the goal.

What can law firms expect when working with Jurisrank?

You should view us like someone views a personal trainer at the gym. We are first and foremost hands-on consultants. You must act on our advice and recommendations because Google rankings are truly a competition. Our clients will not lose at this game.  A great personal trainer is still great regardless if their client decides to go home and eat a gallon of ice cream every night, so it’s ultimately your choice as to how much you want to dominate your competition. We are also very hands on with all of the ramp up work creating and optimizing your website, various online profiles, and listings. We are analysts who do the market and competitor research to formulate the game plan required for you to start to gain visibility. And we will help you create and promote the amazing content that you’ll need to have any chance at succeeding. That’s just the start.

Will you take on any local competing firms as clients?

We won’t work with your local competition. We offer exclusivity to our clients.

95% of your competition won’t do this. You will.
Link Building

Backlinks are the single most important ranking factor in Google’s eyes, bar none. It’s a proven fact. We will build a strategy with you around long term goals to build quality content that can create the backlinks we need. We also use the best backlink analysis tools in the business to stay on top of real-time data.

Advanced Content

Our clients who blog and create relevant content are the ones who have the most success. We’ll utilize advanced strategies like the Skyscraper Method to ensure your content ranks highly and is more comprehensive than any similar content already out there. We have a game plan, and it works.

Tools, Tools, Tools

We use some of the best keyword and backlink software tools in the industry. These tools are used to both optimize your digital footprint and to spy and dissect your competitors. We need to analyze what makes your competition successful online, and use some of their strategies to our benefit, while exploiting their weaknesses.

Contact Us

Whether you’re just starting out, or a seasoned firm with tons of digital marketing experience, we’d love to chat. If you’re interested in working with us, drop us a line here.

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